Privacy Policy

The information, content, services, and materials available on or through the websites operated by Metro University are provided for general informational purposes only. While reasonable efforts are made to ensure that the information published remains accurate and current, visitors should independently verify the authenticity, completeness, availability, and relevance of any information with the appropriate University authorities before acting upon it.

Metro University does not represent or warrant, either expressly or implicitly, that the information available on its website(s) is accurate, complete, reliable, error-free, or suitable for any particular purpose. All implied warranties, including but not limited to warranties of merchantability, fitness for a particular purpose, title, and non-infringement, are expressly disclaimed to the fullest extent permitted by law.

The University further does not guarantee uninterrupted access to its website(s), nor does it warrant that the website(s), servers, content, or associated services will always function without delay, interruption, omission, defect, or technical error.

Any decision, action, or reliance placed on information, services, products, graphics, content, or materials available on the website(s) shall be solely at the user's own discretion and risk. Metro University shall not be held responsible for any consequences arising from such reliance.

Under no circumstances shall Metro University, its management, trustees, officers, employees, representatives, affiliates, information providers, or associated entities be liable for any direct, indirect, incidental, special, exemplary, punitive, or consequential loss or damage arising from:

a) The use of, inability to use, or reliance upon any information, content, products, or services made available through the University website(s);

b) Any interruption, delay, error, omission, defect, virus, or technical failure associated with access to or operation of the website(s);

c) Any copyright-related disputes, claims, demands, liabilities, or compensation arising in connection with information or content available through the website(s);

d) Any third-party websites, external links, search engine results, or other resources that may be accessible from or linked to the University website(s).

For matters concerning admissions, applicants are advised to rely only upon the information published under the designated "Admissions" section of the official Metro University website. Such information shall be considered the authoritative source, subject to inadvertent errors and omissions.

Except for information specifically published within the official Admissions section, Metro University disclaims responsibility for the accuracy, authenticity, or interpretation of information appearing elsewhere on the University website, on third-party platforms, on the internet, or through any other source. The University shall not be liable for any loss, damage, or inconvenience resulting from the use of such information.

Any testimonials, career outcomes, salary figures, or success stories highlighted on this page or in our advertisements represent exceptional achievements and are not guarantees of typical student results. Individual success depends on personal dedication, academic performance, prior experience, and external job market conditions. Metro University does not guarantee employment, specific income levels, or career placement upon completion of any program.

This website and its landing pages are completely independent of Meta Platforms, Inc. This site is not a part of the Facebook website, Instagram website, or Meta Platforms, Inc. Furthermore, this site is NOT endorsed, sponsored, or administered by Meta in any way. "FACEBOOK" and "INSTAGRAM" are trademarks of META PLATFORMS, INC.

Metro University ("we", "our", "us", or "the University") is committed to protecting the privacy of students, applicants, visitors, users, and individuals interacting with our websites, campaign landing pages, admission portals, applications, advertisements, forms, digital assets, communication channels, and associated online or offline platforms.

This Privacy Policy explains how Metro University collects, uses, stores, processes, analyses, shares, transfers, and protects personal information obtained through websites, landing pages, applications, advertisements, social media campaigns, payment workflows, communication channels, events, counselling interactions, and other digital or physical touchpoints associated with Metro University.

Metro University may collect, process, and store the following categories of information:

• Identity information including full name, gender, date of birth, nationality, photograph, and government-issued identification details where applicable
• Contact information including mobile number, alternate contact number, email address, postal address, city, state, and country
• Academic and admission-related information including educational qualifications, course preferences, entrance examination details, application records, academic documents, and counselling information
• Financial and transaction-related information including payment transaction details processed through authorized payment gateway providers (sensitive banking/card details are not stored by Metro University systems)
• Technical and device information including IP address, browser type, device identifiers, operating system, session information, clickstream behaviour, landing page URLs, referral information, location signals, and usage activity
• Campaign, marketing, and attribution-related information including UTM parameters, advertising identifiers, audience segments, source/medium data, remarketing audiences, ad interaction data, conversion events, engagement metrics, and related analytics data
• Communication-related information including responses to calls, SMS, WhatsApp messages, emails, chatbot interactions, webinar registrations, counselling interactions, support requests, surveys, feedback, and related communication records

The information collected by Metro University may be used for purposes including, but not limited to:

• Processing admission enquiries, registrations, applications, counselling requests, and fee-related transactions
• Providing admission support, counselling assistance, student engagement, and applicant communication
• Conducting marketing, advertising, branding, promotional, audience targeting, remarketing, retargeting, lead nurturing, personalization, and campaign optimization activities related to Metro University programs, events, scholarships, services, and initiatives
• Analysing website traffic, user behaviour, engagement journeys, conversion funnels, attribution models, campaign performance, and business intelligence data
• Delivering personalized advertisements, communication, recommendations, content, and user experiences across digital and offline channels
• Managing communication through phone calls, SMS, WhatsApp, email, social media platforms, push notifications, chat platforms, and other communication channels
• Improving Metro University websites, applications, landing pages, systems, operational workflows, digital experiences, and marketing effectiveness
• Conducting internal analysis, reporting, auditing, forecasting, research, operational planning, and performance measurement activities
• Processing registrations, purchases, applications, transactions, and payment-related workflows where applicable
• Preventing fraud, misuse, unauthorized access, abuse, security threats, or unlawful activity
• Complying with applicable laws, regulations, accreditation requirements, governmental directives, institutional obligations, or legal processes

By accessing, browsing, interacting with, submitting information to, responding to, registering on, clicking on advertisements, filling forms, initiating applications, making payments, communicating with Metro University, or using any Metro University website, landing page, advertisement, application, communication channel, or associated digital/physical platform, users expressly acknowledge, understand, and consent to:

• Collection, storage, processing, analysis, transfer, sharing, and usage of their information by Metro University and its authorized representatives, agencies, vendors, consultants, technology partners, service providers, advertising partners, analytics providers, and operational entities for admission, communication, marketing, analytics, advertising, campaign management, remarketing, operational, research, and business purposes
• Receiving communication from Metro University and its authorized representatives through phone calls, SMS, WhatsApp, email, push notifications, social media platforms, chat platforms, and other online or offline communication channels, irrespective of registration under DND/NCPR or similar preference registries, to the extent permitted under applicable laws
• Usage of submitted or collected information for admission counselling, lead nurturing, campaign optimization, audience segmentation, attribution analysis, personalized advertising, remarketing, retargeting, promotional communication, user experience enhancement, and related university, academic, operational, or marketing activities
• Use of cookies, pixels, SDKs, tags, APIs, scripts, device identifiers, tracking technologies, and related systems for analytics, attribution, personalization, communication, advertising, remarketing, campaign optimization, and performance measurement purposes

Metro University does not sell personal information to unauthorized third parties.

Metro University may share, transfer, disclose, or process information with trusted third-party service providers, vendors, affiliates, partners, agencies, consultants, platforms, technology providers, or operational entities for purposes including admissions management, communication, analytics, infrastructure management, advertising, campaign execution, remarketing, payment processing, operational support, research, reporting, and regulatory compliance.

Such entities may include:

• CRM and lead management platforms
• Advertising and marketing platforms including Google, Meta, LinkedIn, YouTube, and related ecosystems
• Analytics, tracking, attribution, and marketing automation providers
• Hosting, cloud infrastructure, and technology service providers
• Communication and messaging service providers
• Payment gateway and transaction processing partners
• Agencies, consultants, implementation partners, and campaign management entities associated with Metro University
• Governmental authorities, regulators, legal entities, accreditation bodies, or enforcement agencies where required under applicable law

All such entities are expected to maintain commercially reasonable confidentiality and security practices.

Metro University websites, applications, advertisements, landing pages, and digital assets may use cookies, pixels, tags, SDKs, APIs, scripts, tracking technologies, and related tools for purposes including:

• Website functionality and user experience enhancement
• Traffic analysis and behavioural analytics
• Campaign performance measurement and attribution tracking
• Advertising optimization and personalization
• Audience segmentation and remarketing activities
• Conversion tracking and engagement analysis

Metro University may use technologies and platforms including, but not limited to:

• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Google Ads and Display Network technologies
• LinkedIn Insight Tag
• YouTube tracking technologies
• CRM and marketing automation systems
• Other analytics, advertising, tracking, communication, or optimization platforms as required

Where applicable, Metro University websites, applications, or campaign journeys may integrate with secure third-party payment gateway providers for processing application fees, registrations, purchases, or related transactions.

Metro University implements commercially reasonable technical, administrative, organizational, and operational safeguards to protect information against unauthorized access, misuse, disclosure, alteration, destruction, or loss.

Security measures may include:

• SSL encryption
• Secure hosting and cloud infrastructure environments
• Access control and authentication systems
• Monitoring, logging, and security review processes
• Restricted internal access to sensitive information

Metro University websites, applications, landing pages, advertisements, or digital properties may contain links to external or third-party platforms/websites.

Metro University is not responsible for the privacy practices, policies, content, or security standards of such third-party platforms, and users are advised to review their respective privacy policies independently.

Subject to applicable laws, operational requirements, and institutional obligations, users may request access to, correction of, or deletion of personal information maintained by Metro University.

Requests may be reviewed and processed subject to applicable legal, regulatory, operational, and security considerations.

To exercise your rights, please contact us using the details provided in Section 12 of this Privacy Policy.

Metro University reserves the right to modify, revise, update, or replace this Privacy Policy at any time without prior notice.

Updated versions shall become effective upon publication on the relevant Metro University website, application, landing page, or platform.

For any queries, concerns, or requests relating to this Privacy Policy or personal information, please reach out to us through any of the following channels: